Privacy Policy

For Parents and Caregivers:

Our number one rule here at is:

Kids should only visit with a parent or adult caregiver! As a matter of fact, our Important Internet Rules for Kids should be reviewed before children surf the Internet.

We believe the following promises will improve the safety, value, and enjoyment of you & your child's visits to our site and our affiliated sites.

There are two distinct areas of

1. The "content" area of our site which consists of Parent/children's activities, games, interactive music downloads and

2. The "e-commerce" or "shopping" area which is solely for the use of adults. Due to the unique nature of both areas, each has its own Privacy Statement.

This is how we will handle information we learn about you from your visit to the "content" side of our website. The information we receive depends upon what you do when visiting our site.

If you visit our site to read or download information, music or play games:

We collect and store only the following information about you:

the name of the domain from which you access the Internet (for example,, if you are connecting from an America Online account, or if you are connecting from Princeton University's domain); the date and time you access our site; and the Internet address of the website from which you linked directly to our site.

We use the information we collect only to measure the number of visitors to the different sections of our site, and to help us make our site more useful to visitors.

We will not collect personally identifiable information from you or your child.

If your child sends us an e-mail with a question or comment, or enters one of our contests, we will respond using his or her e-mail, but will not store it for future communications.

If we know that your child is under the age of thirteen, we will collect your permission offline (by postal mail, fax or phone) before we mail any prizes or share your child's personal information with anyone else.

If your child submits stories, artwork, comments or anything else to us which is posted at our site, he or she will be identified only by first name, age and state.

You also may decide to send us personally-identifying information, for example, in an electronic mail message containing a complaint. We use personally-identifying information from consumers in various ways to further our consumer protection and competition activities.

We want to be very clear: Unless you place an order through our e-commerce area, will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us.

This is how we will handle information we learn about you from your visit to the

"e-commerce" area of our website. The information we receive depends upon what you do when visiting our site.

Information We Collect for Ordering

When you order, we need to know your name, e-mail address, mailing address, credit card number, and credit card expiration date. This information enables us to process and fill your order and to notify you of your order status. If you participate in a contest or other promotional feature, we may ask for your name, address, and e-mail address so we can administer the contest and notify winners. We know e-mail addresses and other personally identifying data about visitors to this site only when voluntarily submitted or posted to us. When you complete an on-line survey, we ask for contact information (e.g., your e-mail address) and, sometimes, demographic information (e.g., your age, zip code, and shopping habits). We use contact data from our surveys to send you information and to reach you if necessary. You can opt out of receiving future mailings from us.

How We Use the Information

We do not share any personally identifying data about our guests with anyone outside of its parent, affiliates, subsidiaries, operating companies and other related entities. Information about the activity of visitors to this site is provided automatically when you sign in. We use this information for internal review in aggregate. We maintain strict security over all the information you share with us and use this information to support your guest relationship with us and improve your shopping experience: 1) We personalize your shopping experience by using your information on purchases to guide our future recommendations of items that might interest you. Only (or people working on behalf of will send you these communications. 2) We monitor guest traffic patterns and site usage to help us develop the design and layout of the on-line store. 3) We may use the information we collect to notify you occasionally of important functionality changes to the website, services, and special offers we think you'll find valuable. You can opt out of receiving further marketing information at any time. Just tell us when you give us your personal information or email us at

At we promise to help children, their families and communities find the information they need to use the Internet safely and responsibly.

Since we cannot be assured that links to outside sites follow our safety or privacy guidelines, we encourage adults and children to discuss these choices together. We are not responsible for the content or safety and privacy practices at any sites linked from our pages.

You and your child's use of this site are conditioned on your having accepted these terms. You should check back at this policy frequently, since it is subject to change from time to time, and your continued use of the site is conditioned upon your acceptance of any modifications hereto.

We want to make this site a place where families can surf together, and where parents and caregivers are happy to have their children interact, learn and play. If you have any comments or questions, we're happy to hear them. This is, after all, your site.

If you have any questions or concerns regarding this policy, send us an e-mail at

Last modified 4/21/00





1.Never give out your last or family name, your home address or your phone number in chat rooms, on bulletin boards, or to online pen-pals.

2. Don't tell other kids your screenname, user ID or password.

3. Look at a website's Privacy Policy to see how the site uses the information you give them.

4. Surf the Internet with your parents. If they aren't available, talk to them about the sites you're visiting.

5. Talk about the site's Privacy Policy with your parents so that you and your parents will know what information the site collects about you and what it does with the information.

6. Websites must get your parent's permission before they collect many kinds of information from you.

7. If a website has information about you that you and your parents don't want it to have, your parents can ask to see the information - and they can ask the website to delete or erase the information.

8. Sites are not supposed to collect more information than they need about you for the activity you want to participate in. You should be able to participate in many activities online without having to give any information about yourself.

9. If a site makes you uncomfortable or asks for more information than you want to share, leave the site.